Connecticut Art Directors Club Call To Entry: Designer Profile
This classroom project required that I design promotional collateral for a fictional art exhibit.
I developed several visual concepts for this exhibit. I decided to design around the idea that although graphic design is a creative industry, designers aren't usually in the position to express their individual style. Designers are trained to find creative solutions for their client, and not necessarily themselves. This exhibit is an invitation to professionals and students to share their style(s) with everyone by profiling themselves in this exhibition.
Pushing the reader to be expressive, I created an "open" feel by using a lot of negative space and letting the eye focus on the visual and verbal content. Each page of the spread displaying a profile of a designer such as fearless and brilliant.
The promo booklet also contains an insert which provides a tear out application.
This is the cd design which is to serve as a keepsake containing an electronic catalog of the exhibit.
You may download a pdf of the booklet here.